Dominating the heart of the city Grand Hotel Sofia is a deluxe five-star hotel that has been home for international business travelers, high-profile events, and cosmopolitan society since 2004. Art lovers and food connoisseurs alike will appreciate the hotel gallery and the Shades of Red restaurant. The hotel is a stylish residence in a prime location with a welcoming and dedicated staff that will ensure your stay exceeds your expectations. Throughout the years Grand Hotel Sofia has accommodated a remarkable variety of international celebrities and dignitaries.

We are searching for a talented and professional Marketing Specialist to join our dynamic Sales & Marketing team.

MAIN RESPONSIBILITIES:

• Assists the Marketing department in interacting with various marketing services.
• Communicate and coordinate with the internal Marketing staff to understand business/marketing objectives and ensure deadlines are met.
• In conjunction with the Brand & Communications Manager is responsible for the creation and execution of successful marketing promotions and events
• Assist the Brand & Communications Manager in the development of advertising materials.
• Assist the Marketing team in maintaining marketing materials such as brochures, flyers, signs, posters, and others.
• Writing rules and regulations for promotions and special events as assigned
• Brainstorm, develop, implement, and track ideas for creative marketing & advertising campaigns and based on the approved communication plan.
• Write, edit, and publish engaging posts for various social networks, including Facebook, Instagram, TikTok and LinkedIn
• Optimize social media posts (language, tone, message) based on our target audience’s behaviors.
• Select & create appealing images and videos to complement the text.
• Update our social media pages with compelling company news and offers.
• Monitor & analyze competitors’ media behavior to create the right communication strategies
• Coordinate with internal teams to create advertising posts (e.g. for events, open roles, and product releases)
• Track and report on social media insights (traffic, engagement, shares, conversion rates)
• Apply advertising techniques to boost brand awareness, like promotions and competitions.
• Respond to questions and comments on our social media pages in a timely and accurate manner.
• Network with clients and industry professionals
• Analyze and report on the performance and efficiency of campaigns.
• Collaborate with other internal teams to develop and monitor strategic marketing initiatives.
• Creates content in Bulgarian and English for hotel activities and campaigns.
• Execute, coordinate, schedule, and meet project content deadlines regarding various marketing initiatives (Corporate Events, External Activations, CSR projects, etc)

QUALIFICATION, EXPERIENCE, AND SKILL REQUIREMENTS:

• Bachelor's degree in business administration, marketing, communications, or a related field
• Experience as a marketing specialist in the hospitality or tourism industry will be considered an advantage.
• Strong knowledge of various marketing and analytics tools such as Meta Business Manager (Meta Ads Manager, Meta Creator Studio), Google My Business, Google Analytics, and Google Ads. CMS and CRM experience will be considered an advantage.
• Excellent analytical skills and a knack for data analysis
• Strong written and verbal communication skills
• Skilled in writing and editing content with an attention to detail.
• Strong prioritization, organization, and project management skills

THE COMPANY OFFERS:

• Work in an excellent environment and with a young team.
• Competitive package of payments and benefits.
• Opportunity for personal and professional development

If you are interested in joining our team, send us your CV and portfolio (if applicable) in English. Only short-listed candidates will be contacted. All applications will be treated with strict confidentiality.